For this class project, we were challenged to create, develop, and brand a new business idea. I chose to explore the food and dining industry through this project by constructing a branding guide for a Dominican food restaurant in the city of Boston.

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After much consideration and 25 different logo roughs, I ultimately settled on creating "Haltura," a Dominican slang meaning "being extremely full of good food," which featured a wacky plantain in a chef's hat as a brand mascot. This idea is meant to explore how the fun and vibrant Dominican energy would translate into a modern yet colorfully bold restaurant brand.